Introduction
News is
big. In recent times, there has been a conscious activity to
select, categorize and sensationalize news to forge an identity
for individual newsrooms. The emphasis is now on coverage and
presentation to differentiate news channels. It is all about
sleek presentation, exciting visuals and speed of delivery.
With the
competition hotting up and channels fighting to get a large
share of viewership, TV news channels have donned a complete
makeover with studied emphasis on the look and feel of the channel.
The world's news industry is in transition to maintain its relevance
in the expanding Information Society and its viability in the
burgeoning Information economy. Thus there is a need to make
a mark on the exploding market of news channels.
Market
Potential
The news
channels market is considered to be one of the world's most
potential & lucrative market. Newsroom systems continue
to be a major driving force in the implementation of new technology
in the broadcast industry. Indian news channel revenues are
growing by 24 percent and according to industry estimates broadcasting
revenues could grow from $1 billion to $ 2.9 billion by 2007.
India first
saw live news in 1991 when thousands watched CNN & BBC on
big screens in Hotels, clubs and their living rooms. For decades,
the state-run Doordarshan monopolized the news business. The
advent of Zee News, Aaj Tak, Star News broke the monopoly. Today,
the number of channels has increased to 152, of which 64 are
regional channels and the thrust is on for exclusive 24 hrs
News channels. The various news channels who are actively involved
in the Indian news business are CNBC, NDTV, HEADLINES TODAY,
SAHARA, SUN, UDAYA, CHANNEL NEWSASIA etc.
The arrival
of new players in the market has prompted the technology shift
from static background to dynamic background, which calls for
latest and top of the line technology and equipment.
Conference
It is clear
today that choosing the right technology is crucial to the success
of a station or network news operations. Operating efficiencies
can improve news coverage, enrich program content, gain viewership
through more effective news programming and bring a greater
return to the bottom line.
The Newsrooms
Tech India 2003 international conference will focus on the latest
hitech developments in the delivery of news and discuss, explore
and find solutions, which will improve their news products.
The event will provide an opportunity to interact with representatives
from a diverse group of leading newsroom equipment makers, vendors,
and software solution providers. A wide range of new functions
and applications from manufacturers will also be discussed.
Prominent
Issues/ services to be discussed: