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Our people |
Our team of highly educated and dedicated personnel believe that generating interest, discussion and debate through fresh, free-flowing ideas provides a fertile environment for business development.
We maintain a strong relationship with government organisations at all levels to expedite our clients business objectives.
Our clients look at us as extensions of their organisations, bringing expertise and an objective sounding board to address varied needs and problems.
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The result
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We are successful at obtaining governmental support for our clients to enable them to tap the vast potential of the rapidly growing free market economy in India. All these eventually translate to working together - breaking new grounds in corporate communication, making a serious difference to boardroom decisions and the marketing table.
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Government relations
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Government liaison is an essential part of our activity and our interactions with the Central and the State governments at all levels are continuous and meaningful. We work closely with ministries and departments from commerce and industry, food processing, health and family planning, broadcasting and communications, chemicals and petroleum, defence and para-military, electronics and information technology, environment and water, agriculture, finance, railways, science and other technology, space, and urban development etc.
This helps us to monitor developments or amendments in issues such as ideological shifts, proposed changes in policy, regulatory framework, new laws and de-licensing etc. all factors critical to corporate decision making.
As a consequence of economic reform since 1991, the process of obtaining governmental permissions has become relatively simple allowing for a better liaison with the Centre or State governments. In this environment, we have successfully established healthy relationships with successive governments over the past decade. The result is our ability to negotiate, amplify the business objectives, and secure necessary permissions and clearances for our clients to further their business interests in India. This is a key area of our activity.
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Media mix
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A systematic and planned use of media has played a significant role in defining our corporate strategy. Our clients trust us in designing appropriate media packages - where requirements range from simply defining and putting across a message, to a meticulously planned media-savvy event such as the launch of a product or service.
A specialised, well designed mix involves coverage through our home-grown journal, newsletters, daily bulletins, websites, local and international trade journals, newspapers, press meets and, using our continuously updated database, direct mailings.
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Our professional media services include:
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- Coalition Building and Government Relations
- Public Affairs Counseling and Issues Management
- Crisis Communication
- Corporate identity and brand building
- Online and offline public relations programmes and campaigns for web sites including placement of advertisements
- News Conferences
- Media Relations and Writing
- Media Tracking and Analysis
- Monitoring of News Groups
- Development of an Integrated Marketing Communications Plan
- Special Promotions including CD-ROM and Digital Data Distribution
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Industry affiliations |
Our affiliations with several trade and industry associations enable us to cater to the business requirements of an international clientele by passing on a truer, refined understanding of trends and opportunities.
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Our supporting ministries, government departments, associations and trade organisations are: |
Ministries & Departments, Government of India:
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- Ministry of Communiciations
- Ministry of Environment & Forests
- Ministry of Information & Broadcasting
- Ministry of Information Technology
- Ministry of Science & Technology
- Ministry of Urban Development
- Ministry of Water Resources
- Department of Space
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Organisations and associations in India: |
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- All India Aavishkar Dish Antenna Sangh
- All India Biotech Association
- Association of Basic Telecom Operators
- Broadcast Engineers Society
- Cable Operators Federation of India
- Cellular Operators Association of India
- Center for Science and Environment
- Consumer Electronics & Television Manufacturers Association
- Council of Scientific & Industrial Research
- Electronic Component Industries Association
- Electronic Components Standardisation Organisation, Ministry of Defence
- Electronics & Computer Software Export Promotion Council
- Federation of Indian Chamber of Commerce & Industry
- Film Federation of India
- Food & Agriculture Organisation
- Indian Council of Agricultural Research
- Indian Institute of Mass Communications
- Indian Paging Services Association
- Indian Printed Circuit Association
- Institute for Development and Research in Banking Technology
- National Productivity Council
- National Securities Depository Limited
- PHD Chamber of Commerce and Industry
- PTC India Foundation
- Securities and Exchange Board of India
- Small Industries Development Bank of India
- Technology Bureau for Small Enterprises
- Telecom Equipment Manufacturers Association
- The Associated Chambers of Commerce and Industry
- The Institution of Electronics and Telecommunication Engineers
- United Nations - Asian & Pacific Centre for Transfer of Technology
- VSAT Service Providers Association of India
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Organisations and associations overseas: |
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- Department of Commerce, USA
- Department of Trade & Industry, UK
- United States -Asia Environmental Partnership, USA
- Asia Pacific Satellite Communications Council, Korea
- Capacitors and Resistors Technology Symposium, USA
- Chambre de Commerce et d'Industrie Franco Indienne, France
- Digital Video Broadcasting, Switzerland
- European Union, Belgium
- GAIA, Spain
- German Technical Cooperation, Germany
- Global VSAT Forum, UK
- Green City Denmark A/S
- International Academy of Broadcasting, Switzerland
- International Broadcasting Convention, UK
- International Telecommunication Union, Switzerland
- International television Symposium, Switzerland
- Internet Society, USA
- National Association of Broadcasters, USA
- Regional Institute of Environmental Technology, Singapore
- Society of Broadcast Engineers, USA
- Society of Cable Telecommunications Engineers, Inc., USA
- Telecommunications Industry Association, USA
- The Moving Image Society (BKSTS), UK
- United Kingdom Telecommunications Academy, UK
- Water Quality Association, USA
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Professional memberships in India and Overseas: |
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- Federation of Indian Chamber of Commerce & Industry
- The Associated Chambers of Commerce and Industry
- PHD Chamber of Commerce and Industry
- PTC India Foundation
- Telecom Equipment Manufacturers Association
- All India Management Association
- Delhi Management Association
- Indo-American Chamber of Commerce and Industry
- Indo-Canadian Business Council
- Indo-French Chamber of Commerce
- Indo-German Chamber of Commerce
- Indo-Italian Chamber of Commerce
- Indo-Vietnamese Chamber of Commerce
- Joint Business Council (ASSOCHAM and FICCI - Asia, Africa and Oceania region)
- India Convention Promotion Bureau
- Public Relations Society of India
- Internet Society, USA
- Society of Cable Telecommunications Engineers, Inc., USA
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